How People Make Our HA Values Matter
…ahead of ourselves, you may be wondering, “How did Hoffman’s values come to be?” Just like any good story, to truly understand something, it’s best to start at the beginning….
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Solving Pain Points
…company. If journalists are reporting on the company, the outside world perceives the company as important. PR also increases market awareness, obviously a good thing for your sales team. Yet,…
Why Companies Should Fill Their Rosters with Student Athletes (Especially in PR)
By Erin Hartwig The Hoffman Agency, San Jose I am no stranger to adversity. As a former student athlete, I’ve had my fair share of bad practices, bad weeks and…
PR measurement. It’s you, not me.
…objectives and, beneath these, communications objectives. If PR clients (and, believe me, it’s a big ‘if’) can clearly articulate a set of business objectives that communications can then support, we’re…
We Don’t Just Hear – We Listen: The Hoffman Agency Core Values, Part 6
…listening to the insights provided. Maureen Tseng, General Manager (APAC) Listening is a central tenet to good communications and in our line of work, a critical component to providing strong…
Building the Brand Attribute of Innovation
…by companies of breaking new ground. While the article addressed all companies, not just the tech sector, the point is still relevant today. Companies continue to overuse the word innovation…