Where I Am Now – The Difference is Night and Day
…settle into my new role. I reckon it’s rare to find a place that successfully balances pushing you to be your best while prioritizing the well-being of its employees. However,…
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Rebirth: LEGO
…the sole drivers for the company’s liquidity at the time was the Star Wars range (see this from WIRED as evidence). This licensing model, established in 1999, is a commercial…
PR Unchained with Quentin Hardy from The New York Times
…world and need it explained to them in terms they’ll understand.” “There’s nothing more seductive than fearlessness [in a spokesperson].” “The more levels you have in a story the better:…
Mortal marketers should not take Twitter’s rebranding as a blueprint for anything
The chaotic rollout of X is the perfect reminder of the value of a sober communication strategy. Image Source: Larry Zhou (Shutterstock) Corporate rebrands are invariably controversial affairs. New names…
This Week in PR: February 5, 2016
…turns out that journalists are taking a piece of the “funds pie” as well. PR Newser published the findings of a new Pew Research study that implies that journalism and…
My Encounter with the Singapore Political Process
…was fall of 1996, and I had recently arrived for my new assignment to open The Hoffman Agency’s first Asia-Pacific office. That candidate encounter was not the smartest thing I…
