…company published a series of attention-grabbing images on its Facebook page in the hopes of raising awareness of dental health issues amongst parents. Always make sure that your content is…
…compared to the bigger companies. Make sure to highlight what problem you’re trying to solve, and its significance. Make it clear what exactly you’re selling. Her thoughts on gender equality…
…Global Officer Asia Pacific Lou Hoffman CEO Global Solving Pain Points Talent Acquisition Startups Multiple Markets Building the Brand Attribute of Innovation Helping Non-tech Companies Tell Tech-led Stories The B2B…
…digital age where all customers’ actions lead to search engines, understanding the concept of organic search is essential. Hoffman’s SEO manager Christine introduced the basic functions of choosing keywords, page…
…where storytelling expertise comes to the fore. Think like a journalist, not a promotional flyer. And get to the point. Why doesn’t PR think like a journalist and apply the…
…the team can review their assigned media and conduct research before the news goes live. As part of this, ask that the teammate pulling the media list together provide more…
