In Search of the Chinese Dream
…communicate their success stories to their investor communities in the United States and in Europe. Additionally, I have helped foreign companies to build, sustain and elevate their public profiles among…
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A Tour Guide’s Safety Lesson Turned Communications Lesson
…audience may be willing to hear what you have to say, be considerate of their needs, keeping your message whittled down to top-priority points. 3. Be pertinent. Provide your…
A Lesson in Stickiness: The Holmes Report In2 Summit
…risks – even be controversial. It’s not enough to settle for the status quo. 3) Revamp Examples It’s common knowledge that facts and opinions come to life accompanied by an…
A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness
…enough product. Another customer complains that it’s drying and peeling. And then the complaints keep coming. One of your spokespeople has responded to a customer, suggesting their make-up routine is…
2016’s Most Obvious Product Plugs to Date
…https://www.youtube.com/watch?v=1BmWvLJhV0U Peyton Manning Talks Budweiser Following the Denver Broncos’ Super Bowl 50 win, Peyton Manning had a (shall we say “curious”?) moment when being interviewed by CBS’s Tracy Wolfson. “I’ll…
The Next Chapter: Lessons Learned from my Internship and What’s Lies Ahead
…pleasers, which directly parallels my personality. Everyone wants to get things right the first time and be a reliable resource for our higher ups, but I’ve learned that this comes…
