Media Lists: The Love-Hate Relationship
…doing Google News searches, try doing a site search. Go to Google.com and type in the website address followed by the keywords you’re looking to find. For example: www.nytimes.com “Sony…
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Why BuzzFeed is the Mastermind in Digital Media
…to keep your readers happy than showing recognition? To increase its engagement with readers, the website recently added a new BuzzFeed Community, where anyone can create and suggest a post…
The Periodic PR Agency Plea, “Help Me Help You”
…this experience, I had a revelation. I thought winning over the client was totally an intellectual exercise. Show them the data, they would see my point and adjustments would be…
Indonesia
…produced unicorns like Gojek, Tokopedia and Bukalapak, with Jakarta’s startups currently valued at a combined $34 billion. Multinational giants from Google to Zoom also have serious skin in the game….
The Human Element: A Brand’s Secret Weapon
…“human element” come into play? There is one celebrity (yes, celebrity) that proves that adding that human touch makes a world of difference for her brand: Taylor Swift. Whether we’re…
Korea
…to a combination of strong local competition and a highly distinct culture. This means companies with a strong will to succeed in Asia-Pacific sometimes choose it as their testing ground…