What 2013 Has in Store for Hong Kong:
…companies entering China and become the springboard for Chinese companies going global in years to come. Multinational companies hoping to succeed in the PRC need to consider building a second…
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My Internship Mantra: There is No Growth in Comfort
…mind. You can learn anything you set your mind to, so don’t box yourself in. Prior to my internship, my tech knowledge was limited to how to install the latest…
Creativity in PR: Too Focused on the Big Idea?
…and content on subjects that align to the organisation’s objectives, allowing creativity to roam free within the borders of the strategy. Constant review of external inputs. One of the strengths…
Land Your Dream PR Job: Five Tips for Graduating Seniors
…forget to do your research in advance. You may be interviewing them, but it’s important to come with a strong understanding of the company, and be prepared with smart questions…
What a Ride It Has Been
…can be complicated and full of technical jargon, Lou showed us how to identify the key points, build in contrast and levity, and finally make it conversational. I think one…
Wires and Demoing in Las Vegas: Takeaways from My First CES
…be baked into any talking points you have going into any trade show. Whether it’s questions I got from media, announcements made by booth neighbors or chatter from attendees desperately…
