IHOP in a Sticky Mess over Racy Tweet
…in an odd place. The company removed the comment and issued a response apologizing: The bottom line? A majority of consumers were insulted by the brand’s comment, which ultimately affects…
…were made online, HMV’s shine started to fade. Instead, new media has empowered people to search, find, download and listen to music anytime, anywhere and on any device. In ten…
…and clearly communicate with different types of people? During one semester, I ended up taking a class that seemingly no one else wanted: “Excel for Communication Professionals.” Little did I…
By Lou Hoffman, CEO, The Hoffman Agency If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my…
…graduate. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose….
…The company’s HR director, always on high alert for international talent, had flagged the resumé of Zhong Li, who had previously worked in PR at a large Chinese petroleum corporation. The…