Culture
…specialize in tech, but our geekiness is not confined to it. We come from diverse backgrounds and are each passionate about different things. Passion and in-depth knowledge about a particular…
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Comedy in brand marketing: Connecting with customers as opposed to consumers through humour
…differentiated from simply ‘humour.’ Comedic material centres on amusing characters and incidents, overcoming adversity in the process. As such, identifying a brand which represents ‘comedy’ can be difficult. Using comedy…
Bloomberg Pushes for Diversity in Sources and Expert Spokespeople
…the main meal. Tell the story … with empathy Empathy was a common theme throughout the conversation, although it wasn’t mentioned explicitly. This is a game-changer when it comes to…
Crisis Communications
…A company’s hardware came under scrutiny for an alleged security flaw. Services Earned Media Content Marketing Social Media Earned Search Crisis Communications Corporate Communications Trainings Branding & Design Performance Content…
Public Relations and the KISS Principle: Keep it Simple, Stupid!
…matter at what level you find yourself: Keep agendas brief: Agendas are meant to keep everyone on track. They are points for discussion. Leave the bullets broad, and let the…
The Changing Landscape: Journalism and Media
…has changed the way our communications work and has created a new communications infrastructure. We cannot neglect it and should fully utilize technology to resolve clients’ business and communications challenges….
