…comment, (b) getting angry and responding in an abrasive manner or (c) just ignoring the comment. None of these will diffuse a crisis. If anything, they will have a negative…
…host media briefings, and provide counsel to spokespersons Integrated communications: Oversee strategy and execution for integrated communications that cover traditional PR, digital and social Content quality: Ensure consistent tone and…
…the backlash, Coca-Cola’s response to the crisis was well-implemented from a communications standpoint. In an op-ed published by The Wall Street Journal, the company made a public acknowledgement of its…
…is relatable and compelling. As our experience has shown, that means balancing the inherent complexity of the industry with language that addresses would-be hires as human-beings. Getting this right should…
…one expects a David to beat the proverbial Goliath. The same technique makes for a compelling read in the business world. That’s why when an accomplished mathematician surfaces to challenge…
…company itself. “Whenever we get a chance to get outside the office in our community, it’s always so rewarding and beneficial for morale,” Kelly added. “Especially in the PR industry,…
