…analyst and influencer data in order to carry out their work. The UK’s Information Commissioner’s Office provides guidance on legitimate interests and suggests a three-part test to establish the case…
…before anyone else does. Services Earned Media Content Marketing Social Media Earned Search Crisis Communications Corporate Communications Trainings Branding & Design Performance Content Employee Communications Employer Branding and Recruitment Marketing…
…hypothetical (but not unusual) example of a US-based tech company, which sees 60% of its global revenue generated in its domestic market and, say, 20% coming from Europe. Say that…
…competition with China. There are also concerns about working with its companies — from privacy to human rights. The media is often skeptical or protectionist in tone as a result…
…Google, an avalanche of stories appears in media properties ranging from The New York Times to Search Engine Land. In fact, the Computerworld story led with: “A David has just…
Photo Credit: thorinside via Compfight cc By Sara Staffaroni The Hoffman Agency, San Jose Some might say that crisis communication is an acquired taste. While most people cringe at the…
