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Fond Memories of Hoffman AP

…to me, not to mention providing an opportunity to hone my global communications chops. Moreover, it was such a stroke of progressive genius on Lou’s part, since (at the time)…

Paula Larson, Former Vice President, The Hoffman Agency U.S.

The Worst Customer Service Narrative in the History of Branding

…true. Worse, bad branding begets bad branding. By that, I mean companies look up to these behemoths as role models and mimic their work. As proof that the big guys…

Applying Supply-and-demand Economic Theory to Media Relations

…need to think like a journalist, pulling together a mix of commentary, anecdotes, facts, research and numbers that allow for a fresh narrative. We’ve come to call this one-off storytelling….

What do Olivia Pope and PR Professionals Have in Common?

…cover up murders, affairs or combinations of the two in Washington, D.C. I quickly realized “fixer” is really just another word for PR pro. Here’s why: Olivia Pope, like her…

Learning by Doing: My Hoffman Internship

…so nervous, wondering what the internship would be like. I truly had no idea what the next three months had in store for me. I got to do so many…

helen mcknight pr intern

Everyone Is Valuable, No Matter the Role: The Hoffman Agency Core Values, Part 1

…family time at home while doing meaningful things. Matthew Medlin, Account Executive (U.S.) A company’s values say a great deal about what it stands for. A lot of companies can…

Everyone is valuable graphic