The Secret Sauce Behind Global Collaboration
…earlier that evening.) Over the meal, we discussed the finer points of PR in both of our markets, discovering some common ground (journalists in Japan love taking to Twitter to…
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Kevin Chen returns to The Hoffman Agency as General Manager, China
…Asia Pacific, The Hoffman Agency. About the Hoffman Agency The Hoffman Agency (www.hoffman.com), is an independent PR agency that helps companies in markets of technical complexity communicate compelling messages across…
So, You Want to Work in PR?
…the right kind of experience, training and passions. PR is all about communicating, so any degree or experience that is geared toward improving your writing skills may help you secure…
Finding confidence from feedback
…the sender and the reviewer. Up until then, I had spent my internship feeling like feedback was a sign that I was letting my team down. It wasn’t an ego…
What the Heck is a “Word Visual”
…that plays to our strength. What I call “word visuals” come in three flavors: Clever words that stand on their own: The words, sometimes in hand-written form, completely carry the…
Marshawn Lynch’s Winning “Unfriendly” Media Strategy
…of a private company. Because public companies answer to shareholders, an apples-to-apples comparison is difficult even with athletes being like the CEOs of their own brands. But the answer is,…
