PR measurement. It’s you, not me.
…can do. For example, if a business effectively engages with a local community around its plans for a new office development, clearly explaining its plans and committing to investing in…
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Celebrating Its 20 Years in Asia — The Hoffman Agency’s Three Strategies in Digital PR
…want in the internet search engine. Therefore, “organic search” has become the most significant strategy for all companies. Organic search refers to the results that are exposed naturally in the…
Rise of the Robots: How PR is Dealing with “Doomsday Syndrome”
…into a supercomputer geared to impact various industries – beginning with healthcare, finance and hospitality. By doing a quick Google search of Watson’s latest news coverage – which is by…
Why effective multimarket comms is mindset over function
RIP to the old hub and spoke model. It’s time to adopt a hive mentality and recognize that good ideas and sound insights come from multiple sources. I think that…
Make Media Coverage Analysis Part of Your Communications Must-do List
…its competitors. A deep dive into 2012’s stories showed that Baidu had a series of negative news for its failed joint-venture with Japanese ecommerce giant Rakuten and its facing anti-competition…
Express Yourself — Openness: The Hoffman Agency Core Values, Part 5
…they feel comfortable asking me questions, offering proactive ideas, and brainstorming new ways to do their work that may not have occurred to me before. This open communication is what…
