5 Tips to Create a Newsworthy Survey
…out the type of data you anticipate needing as proof points. Make Every Question Count. When developing questions, phrase them in a way to yield interesting data, regardless of what…
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Saving â and wasting â time: applying for jobs, properly
…Research the company “I’m perfectly suited to The Hoffman Agency’s sales environment” simply shows you’ve copied-and-pasted text from one application to another and haven’t bothered to check if we’re a…
Trek to Asia Explores the Fun in Language
…Springboard into Storytelling Every country requires the completion of an arrival card, which in combination with a passport allows one to pass through customs. This particular landing card caught my…
B2B tech PR â The young professionalâs new groove
…to find your place. The way we reach that point of comfort and stability is full of meanders, or tangents, rather than a straight line. There are just too many…
Running the Race in Public Relations
By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially in my formal schooling years…
The Deadly Sins of Blogger Relations
Photo Credit By Callie Gisler The Hoffman Agency, Portland-Vancouver In recent years, bloggers have become recognized as important content producers in the digital space. They come with an established personal…
