Bloomberg Pushes for Diversity in Sources and Expert Spokespeople
…this puzzle will look anything like you envisioned it to be. I’m glad puzzle pieces come in different shapes and sizes, and we’re not faced with the daunting task of…
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Creativity in PR: Too Focused on the Big Idea?
…content. A culture of discussion and debate. Great creative ideas can come in isolation, of course (riding a bike, walking in the park, taking a shower), but often they come…
Around the PR World in 180 Days
…and ensure that their messages are compelling and, most importantly, relatable. In addition to the insight I’ve gained in the PR industry, I’m grateful I’ve had the opportunity to know…
What the Heck is a “Word Visual”
…that plays to our strength. What I call “word visuals” come in three flavors: Clever words that stand on their own: The words, sometimes in hand-written form, completely carry the…
A 14-year-old boy immersed in the press relations world
…voir mon taf initiative came to life. For a week, we welcomed 14-year-old Adama from Nanterre. It’s Adama’s dream to become a journalist, and even though he has a penchant…
PR Agency Offsite, Japan Style
As in the U.S., company offsites are quite common in Japan. The history goes back to before the World War II when appreciation for everyone’s hard work was rewarded with…
