A Journalism Majorâs Guide to PR
By Macy Crowe The Hoffman Agency, San Jose Lured by the adrenaline rush that I get from a good story and a passion for writing, I began my communications career…
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Life as a HA Intern: Hanna
…of opportunity, passion and a chance to tell stories that mattered. I began at Hoffman with zero knowledge of what a career in tech PR would look like, but armed…
Earned Media
…point of view, often running counter to the conventional way of thinking. Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an…
Home for the Holidays: A Hoffman Look at Volunteering
…the first in my family to graduate could have too. My whole life is a testament to what can happen when organizations like Sacred Heart Community Service (SHCS) step into…
Lessons Learned from PR in 2015
…cycles went rampant for brands. Another great example is Victoria’s Secrets’ case with its “The Perfect Body” slogan and a really negative response from consumers. It took the company almost…
Building Bridges in the Year of the Dog
…positions. Finally, the community of supporters invested in the coin and crypto products is on the next level compared to even some consumer super fans. These crypto fanboys are better…
