Supporting New Parents in the WorkplaceÂ
…or commuting to the office. It can be daunting to feel completely out of the loop with what’s been going on while you’ve been busy learning how to be a…
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Life as a Hoffman Agency Intern: Alaric Ng
…client in the chemical industry, assisting with the groundbreaking ceremony of a regional telecommunications giant or doing research for a new business pitch, You will never know if you are…
Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media
…comment, (b) getting angry and responding in an abrasive manner or (c) just ignoring the comment. None of these will diffuse a crisis. If anything, they will have a negative…
From Burritos to E. Coli: How Chipotle Crisis Communications Saved the Day
…to soften the blow. In my opinion, Chipotle did everything right in this situation. From the beginning, the company took a hands-on approach to make sure it kept the public’s…
This Week in PR: February 26, 2016
…will be remedied and when the company will communicate with the public again about the issue. A sorry delivered days after a misstep is too little, too late. Search engine…
Advocating for the PR Profession at Wenzhou-Kean University in China
…— is a critical success factor. Chinese tech companies still lag behind their U.S. counterparts when it comes to the expertise called storytelling. I also made the point that all…
