Land Your Dream PR Job: Five Tips for Graduating Seniors
…forget to do your research in advance. You may be interviewing them, but it’s important to come with a strong understanding of the company, and be prepared with smart questions…
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The Answer to Chaos in the PR Industry
…a role in all forms of communications. Using our own blogs as a laboratory for experimentation, this session shared tricks and techniques to create compelling visual assets that don’t require…
Reflections on My Life at Hoffman
…different companies tick. The one great difference with Hoffman was that if the client proved to be a nightmare, we could walk away. How this agency values staff comes directly…
Responsible B2B Social Media Strategy during a Global Crisis
By Jackson Dulzo, Account Executive and Sarah Collins, Account Manager COVID-19 has changed the way many companies do business, and the way every company is approaching communications in this uncertain…
Cultivating Agency–Client Relationships That Go Deeper Than Procurement
…company and a PR agency. We’ve taken the concept a step further, providing a window into our organization to help companies understand how we tick and, yes, get to know…
Japan
…still a key market to crack for any company wanting to succeed in Asia. Like anyone else, Japanese consumers adopt products or services that demonstrate quality and understand their needs…