3 Ways to Give Back to Bloggers This Holiday Season
…product to buy their love. Sure, there are bloggers who like to get free product or who build their credibility on testing the products they recommend or talk about. And…
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Learning the Hoffman Way
…the team and jump into the position with both feet. I quickly found Hoffman’s office culture to be one of positivity, community and commitment. As soon as I joined, everyone…
Stumbling into Tech PR
…my free time, try new foods with friends and watch a sitcom or reality show to unwind. These activities help me feel recharged and ready to tackle a new workday….
Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media
…comment, (b) getting angry and responding in an abrasive manner or (c) just ignoring the comment. None of these will diffuse a crisis. If anything, they will have a negative…
Quantifying a Company’s International Mentality
By Lou Hoffman, CEO, The Hoffman Agency If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my…
Key Takeaways from Our Visit with The Hoffman Agency Europe Team in London
…Hoffman compares the art of the pitch to the process of mining: You start with raw materials but have to dig deep to bring that gem to the surface. Then…
