Singapore
…traditions of B2B tech. Who said semiconductor companies can’t be on Instagram? If it’s targeted and going to help meet objectives, why not? We view integrated marketing communications as part…
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My Introduction to Asia Pacific PR 101
I had barely unpacked in Singapore in 1996 when I heard from our client HP. The company was hosting a major customer/media conference in a luxury resort on Phuket Island,…
What’s Your Secret PR Superpower?
What comes to mind when you think of the word superhero? You might think of the men and women who wear capes in the movies you grew up watching, or…
This Week in PR: November 13, 2015
…in science? Streamline first, and then start planning. Is the traditional press release really dead? Bulldog Reporter answers this question and what companies can do to upgrade their own releases….
Taking control of the narrative — After all, it’s my story!
…to find the right job began. While I had an early opportunity to work with a SaaS-native tech startup as a communication consultant, my ex-colleagues, who also transitioned into PR…
Running the Race in Public Relations
…run actually came from a friend who had been training with me from the beginning. At the last 5km, she said, “Adele, this is your race, you’re going to complete…
