How to land a story in top-tier publications
…very subjects in a podcast earlier this year with Bryan Glick, Editor-in-Chief at Computer Weekly) Yet it’s all too often thrown in as a standardised expectation. Advertorial versus editorial I…
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Building a Cross-Market PR Campaign for 3D Printing
…event creativity, media strategies, approaches and key tailored communications messages. The team came up with a compelling event name, “Colorful Printing, Creative Life,” highlighting XYZprinting’s product differentiators as well as…
Going Wide: How Hoffman Branches Beyond Tech Communications
…and help attract new students. We could’ve put out a press release highlighting the school’s growth, its new campus opening and impressive academic record. But taking a step back, we…
Advice to Graduates from 2015 Commencement Speeches
…of social media. Comfort and support can be found in online communities, but they cannot replace the humanity of real ones.” For more great commencement speeches from 2015, click here….
Life in the Comms Autobahn ─ My Ode to PR
Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The…
Creativity in PR: Too Focused on the Big Idea?
…content. A culture of discussion and debate. Great creative ideas can come in isolation, of course (riding a bike, walking in the park, taking a shower), but often they come…
