The Story is Always There
…communications campaigns. Download [19.73 MB] Our Take on Storytelling The concept of storytelling has been trending in the communications industry for years. Every agency with a pulse now touts its…
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Associate Account Executive
…marketing communications company that crafts stories to build brands. For more information, visit https://www.hoffman.com/ and https://www.apac.hoffman.com/ We are seeking intelligent and ambitious associate account executive with a passion for storytelling,…
PR measurement. It’s you, not me.
…can do. For example, if a business effectively engages with a local community around its plans for a new office development, clearly explaining its plans and committing to investing in…
When looking to build resilience, first get your employer branding story straight
…it. As Ciatto pointed out, “you can invest in new technology but people default to what is familiar”. This results in disconnected decision points and ultimately, little progress. Semiconductors can…
Tech multinationals cannot afford to take their eyes off the road in China
…China’s guidelines Conducting a thorough review of all website content and press materials to ensure compliance against China’s political sensitivities will be imperative. In contrast to practices that are almost…
Diversity
…Inclusive Company Beyond taking steps to making our workplace more diverse, we also have committed to make sure our organization is as welcoming and inclusive as possible for every new…