Sausage-making of an Agency Life
…news to my team members. The day usually led into drafting social content for semiconductors, searching for social fodder and ended with polishing up the day’s work to share with…
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My Introduction to Asia Pacific PR 101
…market were pretty straightforward, but not necessarily that common at the time there. What seemed to be routine press relations and communications activities resonated with the local business and trade…
Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star
…be enjoyed on an international stage.” Hmmm. It sounds like he needs a communications strategy. For more on Chan Hon Meng and his back stories, check out this video. https://www.youtube.com/embed/_1dBTqm90A4…
Running the Race in Public Relations
By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially in my formal schooling years…
Taiwan
…and Europe – and you’ll need to communicate it in a locally relevant way. Our history as a Silicon Valley company put us at the center of this high-energy, constantly…
Being Heard in a Crowded Room
…success partly to the reorganization of its marketing and communications departments. The company is now structured in such a way that makes it operate like a newsroom – integrating the…
