Leadership: The Two Ends of the Spectrum
…to be complemented with a high level of competence — including capabilities and driving results. It’s about ensuring that the leader keeps a check on his abilities and monitors his…
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The Periodic PR Agency Plea, âHelp Me Help Youâ
…simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost exceeded the doing-PR cost. Even…
Discussing Tech Communications in a Tumultuous World
…the fourth pillar in a PEST analysis: technology. All of these changes have implications for the PR and communications industry — for agencies and their clients. As a company with…
Coming Together â Team-oriented: The Hoffman Agency Core Values, Part 7
…cohesively elevates the team’s ability to achieve a common goal with the highest standards. In today’s remote work setup, this value matters even more to ensure teams feel connected and…
Korea
…to a combination of strong local competition and a highly distinct culture. This means companies with a strong will to succeed in Asia-Pacific sometimes choose it as their testing ground…
Sea me now
…passion by working with PR clients to implement initiatives that make complex topics understandable and raise money for STEM grants and medical research. I am the creative director for multiple…
