PR Lessons from the 2014 San Francisco Giants
…in the correct position. This doesn’t happen by accident. It comes from an endless amount of research on an opponent. From analytics teams to advanced scouts, the commitment to preparation…
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Becoming a Graphic Designer Amid a Pandemic
By Chauncey Rasmussen, Intern To me, the phrase “I am a Graphic Designer” still feels like a kid wearing his dad’s shoes. Sure, I can draw some pretty pictures, and…
When It Comes to Social Media, Hoffman China Wins Big
…the way it is shaping global communications. In PR, we still straddle the worlds of traditional media (print and broadcast) and Web media (blogs, vlogs, Facebook, Twitter). Coming to grips…
Life in the Comms Autobahn â My Ode to PR
Hi. My name is Bridget Kow. I’ve been working in The Hoffman Agency for five years and counting. Welcome to the world of Communications. Or in my own words, “The…
Sausage-making of an Agency Life
By Avni Gupta, Intern Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Sounds nothing less…
The âsocialâ disease: A contagious virtual condition
…am always checking Instagram and Facebook. I used to be very active on Twitter using it as an SMS tool. I think about how many likes, comments, retweets or shares…
