The B2B Blog with Zero Traction
…line should have read, “If you build it right, they will come.” By right, we mean a combination of content that lands with your target audience and search engine optimization…
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This Week in PR: February 5, 2016
…PR blog posts and articles from this week: Learning how to successfully and creatively use case studies and testimonials is critical to adding credibility to your marketing materials. The Meltwater…
Celebrating Its 20 Years in Asia — The Hoffman Agency’s Three Strategies in Digital PR
…want in the internet search engine. Therefore, “organic search” has become the most significant strategy for all companies. Organic search refers to the results that are exposed naturally in the…
Talent Acquisition
Pain Point Talent Acquisition Every company strives to recruit A✙ talent. Every company recognizes this exercise is mission-critical to their success. Yet, most companies are still deploying the recruitment 101…
Data-driven Storytelling with Matthew Lynley
…aspect. Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the…
The Connection Between Anecdotes and Storytelling in Business Communications
…the headline, “What Happened When Nautilus’s CEO Ditched His Fancy Office and Joined the Company Kickball Team.” Both examples put a face on the company and do so in a…
