By Karuna Tsang The Hoffman Agency Here is the story of how the Hoffman Hong Kong team picked up three PR awards for Best Community Engagement (gold), Best Media Relations…
…host media briefings, and provide counsel to spokespersons Integrated communications: Oversee strategy and execution for integrated communications that cover traditional PR, digital and social Content quality: Ensure consistent tone and…
The first few months of my work in Singapore in 1996 were complicated because I had to leave the country every 60 days to have my passport re-stamped as a…
…it is there. The power of what a company believes and what atmosphere the company offers is huge. I believe that corporate culture creates the foundation of the brand. Lou…
…company. If journalists are reporting on the company, the outside world perceives the company as important. PR also increases market awareness, obviously a good thing for your sales team. Yet,…
…the team – all centered on developing clear expectations. In PR, to say that communication is key is an understatement. Whether by phone or email, a PR pro is communicating…
