Whatâs Your Secret PR Superpower?
…Content Development or the Crisis Communications Crusader. Which PR Superhero are you? Take the test and find out: Learn more about your superhero persona, below: Media Relations Maven: From pitching…
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A Social Media Dictionary:
The Hottest Buzzwords Dominating Chinese Social Networks By Colin Yang The Hoffman Agency, Shanghai Friendship 101 states that meaningful relationships develop between people who share things in common. Or –…
Forging My Path in the World of PR
…dive into some of these challenges and how I’ve navigated them, I want to break it down into a timeline using one specific example: a reporter briefing. Week 1-2: First-week…
Where I Am Now â The Difference is Night and Day
…craft content that matters. Exposure and New Opportunities I feel lucky to work with colleagues whose talent and diverse skills allow me to gain exposure to different sectors, ranging from…
Industry Recognition Matters
…Since 2013, judges for the Innovation SABRE awards have pointed out that Hoffman consistently punches above its weight. Among its standout work is strategically finessing content to optimize search rankings…
Coca-Colaâs Recovery from PR Turmoil
…the backlash, Coca-Cola’s response to the crisis was well-implemented from a communications standpoint. In an op-ed published by The Wall Street Journal, the company made a public acknowledgement of its…
