A Tour Guide’s Safety Lesson Turned Communications Lesson
…One of my favorite memories – and communications lessons – was a Jet Ski excursion through the Everglades. Before we embarked on the tour, our guide Mac led us through…
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7 Ways You Can Help Your PR Agency Achieve Great Results
…trust and ongoing communication. When it comes to communication, being responsive and reachable is key. There’s nothing more frustrating to an agency than having a “can’t turn this down” press…
IHOP in a Sticky Mess over Racy Tweet
…in an odd place. The company removed the comment and issued a response apologizing: The bottom line? A majority of consumers were insulted by the brand’s comment, which ultimately affects…
Study Reveals Personality Traits of “Dog People” vs. “Cat People”
By Sara Staffaroni The Hoffman Agency, San Jose According to a new study from UC Berkeley and California State University, East Bay, there are distinctive personality traits between people who…
4 Lessons From Hoffman
After nearly three months, my internship at The Hoffman Agency has come to an end. It’s been a program full of challenges, excitement and new experiences, and now as I…
This Week in PR: September 25, 2015
…favorite PR blog posts from this week: We all knew that cats hold some mystical power over the Internet, but who knew they also hold that same power over wallets?…
