The Art of Visual Storytelling
…of Vibrancy Usain Bolt vs. the world Now that the headline/image combo has your attention, you can proceed to viewing this extraordinary comparison video that pits the Olympic record breaker,…
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It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing
By Alex Diaz, Hoffman San Jose Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have…
Connecting Dots on the Map: Building Bridges Across Hoffman APAC
…felt like living in a massive testbed for the latest tech innovations. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make…
Four Months Later: The Hoffman Internship in Review
By Hannah Harding, Account Coordinator Mama, we made it! It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled…
The similarities between pixie dust and plastic bricks
…ability to adapt just enough to change with the times and broaden its market.” Both Disney and LEGO are truly brilliant examples of companies that have stood the test of…
How to Set Up a B2B Facebook Advertising Campaign
…It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. These…
