The Art of the Byline — Creating Stand-out Thought Leadership for Clients
…questions to prod their thinking. For example, “XYZ company announced a big move this week. How do you think it will impact the industry?” Be the editor. Finally, as the…
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This Week in PR: October 23, 2015
What do dating and media relations have in common? What‘s the secret to making viral videos? How can you make your press release spooky for Halloween? Check out the Hoffman…
Going Off with a BANG — Building a Killer Media Campaign
…the Bell Labs Prize, a research competition aimed at finding the next generation of young innovators. Hoffman used traditional PR tactics intermingled with humor, visuals and a nimble content strategy…
PR Toolkit: Get Visual with Canva!
…on Twitter, measuring the SEO ranking of a search term or simply trying to find a reporter’s email address, chances are there’s an app tool for that. As the saying…
A connect-the-dots moment brought me to the PR world
…to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. While having those thoughts,…
The Next Chapter: Lessons Learned from my Internship and What’s Lies Ahead
…coaching from my manager and teammates, I am now at a place where I can come to work free of all anxiety and self-doubt. I could not be more excited…
