This Week in PR: January 29, 2016
…level-headedness and take a proactive approach for communications to all stakeholders. Check back every Friday for our This Week in PR roundup to discover more PR industry trends and news….
Reflections on the PR Industry by a Junior Consultant By Lizzy Fan, The Hoffman Agency, Shanghai I was first introduced to PR when taking a Marketing Communications course during my…
…seat. So what’s the solution? A hybrid approach for PR agencies and media companies ‘Future proofing’ and ‘agility’ are such clichés, but many PR and media companies will need to…
…doing and went on a study abroad trip to London, focusing on PR and advertising. Through this program, my knowledge and passion for PR was fueled exponentially. Not only was…
…the numerous commemorative events and activities that happened or will be happening. Client: “Let’s think of something for SG50.” Media: “SG50 again?” SG50 is like a memo that the entire…
…story, in an authentic way. It’s no longer about flashy branding (although that helps) or prime-time TV commercials (only the companies everyone already knows can afford this now, and, anyway,…