This Week in PR: January 29, 2016
…level-headedness and take a proactive approach for communications to all stakeholders. Check back every Friday for our This Week in PR roundup to discover more PR industry trends and news….
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“In PR, You Never Give Up”
Reflections on the PR Industry by a Junior Consultant By Lizzy Fan, The Hoffman Agency, Shanghai I was first introduced to PR when taking a Marketing Communications course during my…
PR Automation: A bad idea … or would that work for PR agencies?
…seat. So what’s the solution? A hybrid approach for PR agencies and media companies ‘Future proofing’ and ‘agility’ are such clichés, but many PR and media companies will need to…
If Your Friends Are Jumping Off a Bridge, Sometimes It’s Good to Follow Them
…doing and went on a study abroad trip to London, focusing on PR and advertising. Through this program, my knowledge and passion for PR was fueled exponentially. Not only was…
A Memo That the Entire Nation Received
…the numerous commemorative events and activities that happened or will be happening. Client: “Let’s think of something for SG50.” Media: “SG50 again?” SG50 is like a memo that the entire…
Stop trying to be unique: PR needs to blend in more
…story, in an authentic way. It’s no longer about flashy branding (although that helps) or prime-time TV commercials (only the companies everyone already knows can afford this now, and, anyway,…
