In Tech PR We Trust: Finding My Place Within the Industry
…a love for PR. Within weeks of my internship, I was pitching to reporters, drafting briefing sheets and even communicating with clients. I don’t spend my days analyzing quantum computers…
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PR Toolkit: Get Visual with Canva!
…on Twitter, measuring the SEO ranking of a search term or simply trying to find a reporter’s email address, chances are there’s an app tool for that. As the saying…
Lattes, Heels and Chargers: An On-site Guide to Conference PR
What do you need to know before stepping on-site to support your client’s conference PR? Check out our handy guide to get started. By Melissa Lewelling The Hoffman Agency, San…
The Phrase that Often Wrecked the âMoodâ During Press Interviews in Asia
…and quality of life. Our client visitors needed to hear this and acknowledge the progress of the island state — and it wouldn’t hurt to throw in a positive comment…
The Tale of Two Tucson Boys in Asia
…wrestling season we were on strict diets. During the off-season when we could eat freely, chicken seemed to be the main food staple at the Hoffman house. Mrs. Hoffman (aka…
Tackling Armies-of-One
…lucky when it comes to getting through periods of lockdown. I have a nice house which has areas where both my wife and I can work without disruption (providing the…
