How to make a first impression: You only get one* chance
…the boss had overslept and only just arrived”. Some free food eventually arrived (tasty), and we got a coffee (nice too). And then we left. At no point did the…
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Defining Public Relations
…I ask them a question: How do you form an opinion of a company? Naturally, the reply is to Google the company’s name and see what pops up. This is…
Quantifying a Companyâs International Mentality
By Lou Hoffman, CEO, The Hoffman Agency If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my…
IHOP in a Sticky Mess over Racy Tweet
…in an odd place. The company removed the comment and issued a response apologizing: The bottom line? A majority of consumers were insulted by the brand’s comment, which ultimately affects…
Responsible B2B Social Media Strategy during a Global Crisis
By Jackson Dulzo, Account Executive and Sarah Collins, Account Manager COVID-19 has changed the way many companies do business, and the way every company is approaching communications in this uncertain…
Creativity: Simple Ways to Step up Your Game
…to read just for fun as well. Taking the time to read something entirely free of marketing or advertising can be especially relaxing and has the ability to put you…
