Crossovers: From Sports to Tech
…it consume me. After I graduated, I went to grad school and explored other industries through our student-run agency while applying for jobs and internships. That search led me to…
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My time with the Hoffman Not-So-Evil Geniuses
…tone of voice workshop, in which the account team riffed for almost an hour: coming up with the language and sentiment that best signalled the client’s brand identity for comms….
Happy Chinese New Year
You’ll find there’s some “snap, crackle and pop” to this year’s greeting. Remember to unmute before clicking for full effect. http://onlinepr-blog.com/wp-content/uploads/2017/01/201701_CNY_Greetings_Animation_V2-1.mp4 …
How We Won a PIZZA AsiaOne’s Hearts
…a complimentary news and lifestyle content portal that aggregates content from all Singapore Press Holdings newspapers, magazines and online platforms, as well as external content partners. Think of them as…
Unconventional paths to PR: How did we all get here? (Part 2)
…to teach at a secondary school there. I loved it, but realised I’m not cut out for dealing with teenagers. However, I loved the challenge of communicating complex subjects to…
Stop trying to be unique: PR needs to blend in more
…story, in an authentic way. It’s no longer about flashy branding (although that helps) or prime-time TV commercials (only the companies everyone already knows can afford this now, and, anyway,…
