What’s in a Blog Title? Hopefully, not a Company Name
…doesn’t succinctly and clearly capture what your company’s all about — and if your new or rebranded company’s unrecognizable name is in the title — chances are your visitors would…
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The Connection Between Anecdotes and Storytelling in Business Communications
…finally happened to the pigeons.” As Heisenberg says in “Breaking Bad,” “That covers it.” In another client example, we landed a Fast Company feature story on Nautilus earlier this year…
Margaret Thatcher’s Political Communication Strategy
…helped established Maggie’s communication strategy and inspired local governments to explore advertising as a means of connecting with the electorate. The respective advertising agency used succinct messaging to get Thatcher…
Unlocking a New Support System While Learning to Communicate as a Communicator
…work, it was learning how to overcommunicate. Though it may sound strange coming from a professional communicator, I’m just not used to communicating about myself to others. I’m an introvert…
PR Worldwide: Achieving with “Asia Going Global”
…After all, let’s face it … most companies can be called “tech” companies these days. With our widespread capabilities, pan-Asian presence and global perspective, there is no reason why we…
Vis-à-vis at COMPUTEX 2013, Taipei: The Benefits of Face-to-face Communication
…we had been working with so closely. For some, it was the first time meeting the client face-to-face. Although we communicated frequently with each other on Skype and through video…
