…newcomer to the company: So, what made this such a brilliant PR move? 1. It’s Risky For starters, it grabbed our attention because it seemed treacherous and off the conventional…
…how did Hoffman pioneering new global communications programming in Asia have such a huge impact on me if I never experienced Asian culture first-hand? As Lou would say, there’s…
…the most critical things I learned were the importance of communication and feedback. Communication is vital, whether you’re in PR or not, but since working at Hoffman, I’ve been trying…
…greatest lyricists. You’ll learn some uniquely British turns of phrases in the song’s lyrics. A particular favourite section for me is Dury’s lyrical agility in rhyming classic British sandwich filling…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose A couple weeks ago, I recapped some of The Hoffman Agency’s recent work for Alcatel-Lucent – a media campaign commemorating 50 years…
…communication channels, including a blog, as a way to collect ideas on creating new content. I regularly check the questions and feedback from followers on social media platforms and utilize…
