Whetting Asia Pacific’s Appetite — One Story at a Time
…specific end goal in mind and knowing exactly what we wanted to achieve. For example, there was a female barista who participated in a supporting coffee show within THAIFEX-World of…
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Whetting Asia Pacific’s Appetite — One Story at a Time
…specific end goal in mind and knowing exactly what we wanted to achieve. For example, there was a female barista who participated in a supporting coffee show within THAIFEX-World of…
Forging My Path in the World of PR
…in to guide me through this new experience. He walked me through a typical briefing and made sure I had all the relevant information necessary. While I knew this was…
3 Campaigns That Nailed Storytelling for Animal Shelters
By Sara Staffaroni The Hoffman Agency, San Jose A few months ago my brother went to Puerto Rico with his wife for a romantic getaway. Coming from an animal-loving family,…
The Heart of Our Values — Care: The Hoffman Agency Core Values, Part 4
…continuing to pick up new skills and stay on top of ad platform updates, SEO news, etc. Agnes Liu, Senior Account Executive, APAC To care means to offer (and be…
A Reporter’s Wish List
…his or her unique story, it’s our job as PR pros to make the reporting as pain-free as possible. So, in the spirit of the holidays, I’ve provided a few…
