Anatomy of a PR Campaign
By Giuseppina Chiaramonte The Hoffman Agency, San Jose A couple weeks ago, I recapped some of The Hoffman Agency’s recent work for Alcatel-Lucent – a media campaign commemorating 50 years…
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A New Vancouver Office – the city could get confusing, eh?
…outside of the agency, and depending on location, we could end up with a completely different office environment. For example, the trek to work would not be the same…
Being the T Professional (and How Being One Can Help Your Career)
…company, trying to think about the profound things I could say, I realized I was drawing a blank. Was there something that I felt so passionate about that I absolutely…
Being the T Professional, and Why It Could be the Best Thing for Your Career
…They’ll remember you not just for the work you’ve done with them, but also as someone who shares a common interest. Take, for example, the first time I met a…
Why (and How) You Should Overcome Your Fear of Calling Reporters
…relevant information on-hand. This includes background information on the reporter (the latest stories, tweets, the last time writing on this client or topic, etc.), as well as all information on…
Asia Pacific Reunion in Silicon Valley
…the word. There was definitely “prolonged talking.” At one point, everyone was herded into the living room for the requisite group photo. A little bit of background on the participants:…
