The B2B Blog with Zero Traction
…line should have read, “If you build it right, they will come.” By right, we mean a combination of content that lands with your target audience and search engine optimization…
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Intern
…compile reports Research: Compile relevant speaking and awards opportunities, put together preliminary findings for new business pitches, etc. Media relations: Monitor and flag editorial opportunities, compile media lists, and create…
The Story is Always There
…communications campaigns. Download [19.73 MB] Our Take on Storytelling The concept of storytelling has been trending in the communications industry for years. Every agency with a pulse now touts its…
The David-Against-Goliath Story Never Goes Out of a Style
…Google, an avalanche of stories appears in media properties ranging from The New York Times to Search Engine Land. In fact, the Computerworld story led with: “A David has just…
How Do You Learn PR? Part 1.
…Communication and associate director of its Strategic Communication and Public Relations Center, for some insight. Here’s what he had to say: HA: So Prof. Tenderich, what would you say are…
In Search of the Chinese Dream
…communicate their success stories to their investor communities in the United States and in Europe. Additionally, I have helped foreign companies to build, sustain and elevate their public profiles among…
