The B2B Blog with Zero Traction
…line should have read, “If you build it right, they will come.” By right, we mean a combination of content that lands with your target audience and search engine optimization…
…line should have read, “If you build it right, they will come.” By right, we mean a combination of content that lands with your target audience and search engine optimization…
…compile reports Research: Compile relevant speaking and awards opportunities, put together preliminary findings for new business pitches, etc. Media relations: Monitor and flag editorial opportunities, compile media lists, and create…
…communications campaigns. Download [19.73 MB] Our Take on Storytelling The concept of storytelling has been trending in the communications industry for years. Every agency with a pulse now touts its…
…Google, an avalanche of stories appears in media properties ranging from The New York Times to Search Engine Land. In fact, the Computerworld story led with: “A David has just…
…Communication and associate director of its Strategic Communication and Public Relations Center, for some insight. Here’s what he had to say: HA: So Prof. Tenderich, what would you say are…