Life As a HA Intern: Megan
…that were foreign to me even a year ago. By practicing PR in these new markets (at least, new to me), I can digest technical details and gain a clearer…
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No “I” in PR
By Hibo Abtidon, Account Coordinator I cannot believe my time as an intern will soon be coming to a close. It seems like just yesterday I was counting down the…
“I Never Saw a Moor …”
…approaching new grounds in Asia. I kept in touch with Michelle regularly while she was our Asia Pacific MD based in Hong Kong. She always had a new story to…
The Art of Selling in Public Relations
…selling that is often overlooked and not articulated. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared…
Reflections on My Time at Hoffman
…“right” way was more important than cutting corners for short-term profit. He also taught me that developing a culture inside your company was crucial to the success of the company….
It’s Vital — 3 Tips to Survive as the Lowest Person in a PR Agency
…— it’s not. We believe “The Story Is Always There” when it comes to business communications. CEO Lou Hoffman even built a periodic table for business storytelling as a guide…
