Data-driven Storytelling with Matthew Lynley
…required. Instead, Matthew says how companies use good data is by asking the question: “What’s our goal?” and then getting data to support that role. For example, say a company’s…
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When It Comes to Social Media, Hoffman China Wins Big
…the way it is shaping global communications. In PR, we still straddle the worlds of traditional media (print and broadcast) and Web media (blogs, vlogs, Facebook, Twitter). Coming to grips…
Life in the Comms Autobahn ─ My Ode to PR
…At the time, I had never done any PR work before. I had no content creation experience, zero communication sense and had never had to pitch a reporter. I suffered…
Celebrating Its 20 Years in Asia — The Hoffman Agency’s Three Strategies in Digital PR
…other industry, PR’s transition to a digital environment has completely changed the advertising platform for both media and companies. To celebrate the 20th anniversary in Asia, let’s take a look at…
Earned Search
…Replace Earned Search Some companies believe that Google Ads – also known as pay-per-click – addresses online searches. That’s like saying advertising replaces media coverage. Paid search has a place…
Little Secrets to Big Success:
…the following critical and interweaving imperatives: 1) We must be allowed to write stories like journalists would (or better). Those companies that enforce a rigid corporate speak on PR communications…
