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The B2B Blog with Zero Traction

…within the blog as well as reference useful sources outside the blog. Plus cultivate third parties to link to the blog, actions that serve as a “vote” to Google that…

The Deadly Sins of Blogger Relations

…few minutes to browse the blogger’s about page or sidebar bio. Scroll down to check the blog’s copyright or licensing, which can also include a blogger’s name for legal purposes….

How to Improve Your Client’s Blog

…managing a client’s official blog to attract more readers. Redesign a blog layout Blog thumbnails are the first thing visitors see when they arrive at the blog (or any social…

What’s in a Blog Title? Hopefully, not a Company Name

By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog can be a highly effective…

3 Ways to Give Back to Bloggers This Holiday Season

…with a guest post on his or her blog. Then promote the heck out of that post. The more successful that post is, the more likely that blogger will want…

Attention PR Professionals: There’s a Free SEO Tool That Will Change Your Organic Search Game

…when the Endicia blog team wanted to draft the annual shipping carriers’ rates comparison blog post, they wanted the blog post to land on a safe spot on Google’s Page…