Building the Brand Attribute of Innovation
…Pain Points page, we’ll leverage owned media and paid media as well as earned media to extend the reach of this story. We’ll use your social channels, your blog (if…
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Attention, Young PR Professionals — A Few Backdoor Tips to Get You Through Your First Year
…of your teams or your manager, find that person that you feel comfortable with to ask a lot of questions, have review your blog post or even just tell you…
The Art of the First-person Essay: Part I
…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…
Reflections on My Life at Hoffman
…a blog post, and not a novel. So, to Lou Hoffman, and the agency — Congratulations! It’s been two amazing decades, and I’ve been privileged to be part of an…
How Companies Can Super-charge Their SEO Strategies in 2015
…down the road that you will need to know. Second, get industry updates through media outlets/blogs. Just to name a couple — The MOZ blog and Search Engine Land’s SEO…
The Internet Never Forgets:
…empty spaces located underneath apartment buildings in Singapore. Her posts quickly gained eyeballs, and someone did a screen capture of the post and sent it to her employer (NTUC Union),…
