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This Week in PR: September 18, 2015

…Check out the Hoffman teams’ favorite PR blog posts from this week: Have you been wondering what trends in publishing could affect the way you do your job? PRDaily dishes…

This Week in PR

Stop trying to be unique: PR needs to blend in more

…storytellers primarily. How they deliver that story — through an advert, social media or blog posts — comes second”. I think this is one of the most important takeaways for…

Opening the Doors to Our New Digs in Taiwan 抵家

…the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30th floor during the big event. Our team and client base…

Who Leads the Charge for Content in the New Year?

…a brand’s daily content fix. We can ignite the multitude of engagements in Twitter, LinkedIn, Facebook, media relations, blog posts — and yes, sponsored content on big publishing platforms like…

Transforming from an Individual Contributor to a Team Player

…made me think about how we cannot see the best in ourselves and how we choose not to challenge our potential to be better! Post-graduation, I was looking for the…

Visual Storytelling: A Critique of Mashable’s Maps Montage

By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories…