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The Art of the First-person Essay: Part I

…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…

Reflections on My Life at Hoffman

…a blog post, and not a novel. So, to Lou Hoffman, and the agency — Congratulations! It’s been two amazing decades, and I’ve been privileged to be part of an…

Hoffman Agency pictures from APAC

The New Journalism: What the Media Industry Evolution Means for PR Pros

…is PR. Yet the business models have changed, sparking a digital Darwinism, where only the properties that can attract and monetize readers will survive. Today’s media and blogging properties are…

Changes ahead in Journalism

How Companies Can Super-charge Their SEO Strategies in 2015

…down the road that you will need to know. Second, get industry updates through media outlets/blogs. Just to name a couple — The MOZ blog and Search Engine Land’s SEO…

Hong Kong

LET’S CONNECT Hoffman Hong Kong A hub ❉ in transformation Hong Kong’s economy, policy and society are in a state of flux. But the city’s status as a launchpad for…

Singapore

LET’S CONNECT Hoffman Singapore Dynamism and stability make a formidable ◮ combination Back in 1996, The Hoffman Agency made Singapore its first dot on the map outside Silicon Valley (for…