Welcome to the Global Bazaar
Image via @nisudapi By Stephen Burkhart The Hoffman Agency, San Jose Welcome to our new meeting place. Technically, it’s the new Hoffman Agency team blog, written by our staff around…
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Giving Credit Where Credit is Due
…write a blog about my memories of Hoffman AP. And I’m happy to contribute because it presents the opportunity to give credit where credit is due. I joined The Hoffman…
Creativity in PR: Too Focused on the Big Idea?
…need for creativity in public relations Take a media relations campaign, for example, or ongoing content creation for a corporate blog. While there will certainly be some key themes within…
Taking a Leap into the World of PR
…post-graduation. I was confident going into every application, but week after week, I would never hear back from anyone. Disappointment began to sink in. As the semester rolled on, I…
Recent Study Reveals the Best Crisis Response Strategies for Repairing Trust
…the most effective for communicating post-crisis messages, as well as which type of post-crisis strategy is best for recovering brand trust. Rick Reed, Issue & Crisis manager at Intel Corporation,…
From the Classroom to the Office: My Experience as a Hoffman Intern
…college, I knew it would be difficult to find a job post-graduation simply because of the quarter system and the University of Oregon’s June graduation. Scrolling through the endless listings…
