Rules of Social Media:
…it is interesting to note that while people generally share personal updates and subjects that interest them, only 50 percent would post material related to their clients, even if it’s…
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Sifting Through Journalists’ Gripes and Grumbles for PR Lessons
Cross-posted from Ishmael’s Corner By Lou Hoffman Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about PR folks back in 1983,…
Billboards from Around the World
A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog…
Business Across Borders – Doing International PR for HYSTA
…we can create a beautifully orchestrated media event. HYSTA just happens to be one of these examples. A while back, we wrote a blog post on Hoffman’s work for the…
Diversity
…can read exactly what we have committed to on our Agency blog, but it boils down to intentionally fostering a diverse workforce, actively developing an inclusive culture, and promoting diversity…
The 12 Stages of a PR Professional’s Day
…Image via 7. But it’s OK. Caffeine will pull us through. Image via 8. Even when the boss asks for a blog post by EOD ……
